Business in a Box is the exciting initiative created by ABWB founder and leading make-up artist, Amy Westlake, for aspiring beauticians and make-up artists who want to set up their own mobile beauty business.
Launching on 4th September, Business in a Box will offer everything needed to start up a successful business and trade as ABWB, with four affordable franchise opportunities including Pro Make-up Artist, Pro Make-up and Hair, Beauty-to-go, and Spa-in-a-Box.
Ten years after building the ABWB brand, Westlake made the decision to launch Business in a Box after spotting the rising trend in the number of ‘on-location’ visits and out-of-hour appointments booked to fit around clients’ lifestyle commitments.
Westlake commented, “Many beauty professionals relish the idea of starting their own business but often lack confidence and the knowhow. Having been in the beauty industry for over ten years I believe I have a sound understanding about the support and expertise needed to start up a successful beauty business.”
She continued, “It’s a great opportunity for beauty professionals to become a part of an established brand whose clients love the quality of the treatments and excellent service in the comfort of their own home, with the kudos and flexibility of running their own regional beauty business.”
Keen to support women’s development in other parts of the world, ABWB will be supporting Plan UK by donating £100 to their Girls Fund every time a new franchise is opened in the UK as part of the launch. This donation will help fund education through scholarships in a variety of subjects for girls in vulnerable situations around the world.