Rather than looking to the catwalk for inspiration, Indola headed to the world’s streets and spoke to influential bloggers across the globe to inspire its Smart Street Style 2015 Collection. The result? Wearable interpretations of real world trends.
Simon Ellis, Indola’s creative director, explains: “As someone who travels non-stop, I love to see what people are wearing on the street, wherever I am. It’s like a continuous pavement catwalk, but with real styles for real people. And I’m amazed how, even in cities on opposite sides of the globe, similar trends continually emerge. Of course, technology has made this more possible- with people sharing new ideas in seconds. But this is different. Today, street style has become a dynamic new source of fashion because it reflects how people really dress. I think street style is unstoppable now. Its influence is even felt in the world’s fashion capitals.
“And it’s this accessible source of inspiration that’s the creative springboard for the Street Style Collection. Our super talented, handpicked team has distilled the insight of leading bloggers from around the world into the most compelling trends you need to know today. In the following pages, they’ve considered every detail, to define five exclusive looks that are easy to understand and recreate in your life, right now.”
Blogger Anna Ponsa Lopez worked with Indola on the shoot in Hamburg to create five key trends aimed to empower stylists in helping clients achieve accessible yet fashion-forward looks – Pop Art, Dolce Vita, Sport-On, Sheer Stories and New Norm.
See the full collection along with styling inspiration in the accompany video.
Anna Ponsa Lopez / Blogger
James Samuel / Colourist
Karin Kratzeisen / Stylist
Peter Gehrke / Photographer
Natasha Nitschke / Fashion
Gudrun Muller / Make-Up