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Author Archives: Matthew

Get set for success

The holidays and a start of a new year can be a hectic time for your salon… Sometimes it can feel like you’re just trying to survive. What if you could set yourself up to thrive instead? Doing some of the work ahead of time helps you be more prepared as the holidays approach – and puts you one step ...

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New year, new look!

Revamp your salon in time for the new year with Living It Up. Living It Up can help you create just the image you want for your salon. Whether you want a luxurious feel or a vintage look, the Lenore Styling Chair (shown) is a definite favourite. The button detailing on the backrest gives the chair an opulent appearance, and the footrest ...

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High five!

Colin Shove of Salon Advantage offers five reasons why gift cards can add value to your business. Expand your marketing efforts and give your salon a more professional image, offer clients the opportunity to buy gift cards for your salon’s services and products. 1) Increase brand awareness If you’re trying to build up your reputation, you need to highlight your ...

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Transform your style…

Get five day barrel curls with Zen luxury hair extensions! The barrel curl is making its return again, and with party season in full swing, clients are looking for the best ways to style their luxurious Zen Hair extensions. Crafted using premium quality 100% Virgin Remy Hair, Zen extensions perform best when the correct hair care procedures are undertaken. Zen ...

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Loyalty bonus

Jennifer Linton and Jaye Macdonald, co-directors, Linton & Mac, Aberdeen, ensure their clients keep at least one new year’s resolution – to have great hair! What plans do you have in place to maximise bookings for the start of the next year? We get booked up a long way in advance, so many of our clients have got into a ...

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Get your clients Christmas ready

It may be the most wonderful time of the year, but it’s also pretty stressful! What your clients will be searching for is a beauty boost to glam up their look and hide their exhaustion; this is where Lash Perfect Express comes in. This is a super-fast eyelash treatment that involves applying lashes across the lash line in just 30 ...

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Team player

Leonardo Rizzo, the international creative director of the Sanrizz alon group, reveals why forming an art team is vital to the modern salon business… The Sanrizz Art Team is intrinsic to our seven-strong salon group and its continued success. Comprised of six key players from across the group, we each bring our own strengths and expertise to the table. I ...

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Look who’s talking

Davina Kumal, the International Institute for Anti-Ageing (iiaa) PR and Influencer Programme Manager, shares some of her tips on how to implement a successful influencer strategy for business… Influencer marketing is on the rise! Over the past couple of years, more and more brands and salon owners have begun to align themselves with social media influencers as a result of ...

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Why go for quality?

The real workhorse of the salon is arguably the styling chair – and this can make or break the salon/client relationship! One chair just as good as another – right? No! The wrong purchase can make itself known almost immediately. Why risk this when a quality manufactured and warranted styling chair is such a good investment? “But my bargain purchase ...

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The quest for quality

With so many salons now doing hair extensions, and with such a diverse range of brands out there, what is it that clients and extensionists are looking for? Remi Cachet’s founder Victoria Lynch talks to Salon Magazine about the key points you should consider if you are looking to take on a new brand, some questions to think about, and ...

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