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BLOG: Boosting tanning sales during the spring races season by Natalie Roche

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Natalie Roche, founder and managing director of Natalie Roche Ltd, offers her advice for spas and salons to make the most of the opportunities around upcoming ladies’ days at the races.

Everyone loves getting pampered and dressed up for a girls’ day at the races, usually the more extravagant the outfit and the higher the heels, the better! Here are three great tips for making sure your customers look amazing on the day:

Make sure their tan doesn’t look fake

Everyone loves getting glammed up ready for their day out at the races, and for me this means a Xen-Tan Signature spray tan. I’m sure you remember the stories about ladies being turned away from the Ascot races for having a streaky, orange fake tan? And every year papers and websites will put up awful pictures of ladies dressed immaculately but with a bright orange tan! Make sure this doesn’t happen to your customers by offering them a Xen-Tan Signature spray tan, it’s formulated to give a natural-looking, deep tan with olive undertones, so customers won’t go orange. And the high quality, skin nourishing ingredients in Xen-Tan, along with your expert application, mean there will be no streaks in sight.

Advertise through word of mouth

Many people who don’t have regular beauty treatments will want to step up their game and have a spray tan to prep for the races. They probably won’t have a preferred salon, or knowledge of salons in their area, so why not encourage them to come to yours by offering a ‘buy one, get one half price’ on Xen-Tan spray tans. This means new customers will get a word of mouth recommendation from somebody they trust, and your loyal customers get a nice little saving too.

Don’t forget about retail!

We all love a good pamper in the hands of a professional, but recreating that experience with retail products at home is the next best thing if customers can’t get in for a spray tan near to the races. Xen-Tan is available in both professional Mist Intense spray tan solution, and a range of retail products, for prep, maintenance and tanning. Retail products mean more income, without taking up therapists’ time, so it doesn’t detract from appointments. And don’t forget, retail products will be re-purchased, meaning more visits into your salon.

Happy Tanning!

–       Natalie 

For more information on Natalie Roche Ltd or to enquire about becoming a stockist of Xen-Tan, Tel: 0844 800 7661 (UK); +44(0) 161 406 9894 (non-UK); Natalieroche.com

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