Ian Egerton has over 30 years’ salon management experience. He has worked as a hairdresser for 25 years and today employs a team of over 25 hairdressers, beauty therapists and clinicians at his London Bridge salon. Secretary for the NHF London and Home Counties, a national executive council (NEC) member and director of world hair for the Hairdressing Council, Egerton founded Loop to provide affordable business support services to the salon and spa industry.
There are literally hundreds of tools gadgets and gizmos to help you organise and run your business. Many are free, or low cost, and can add amazing value to your business and quality of life. So which tools are right for you and how effective are they in helping you run your business?
Well to state the obvious, if you want to market directly to your existing clients, you would choose a marketing suite that was part of your front of house point of sale (POS), or a specialist piece of software for emailing or texting.
To reach a wider audience you might use social media such as Facebook, Pinterest and Twitter. Pre-setting posts helps manage your time and it is made easy with any of the free and low-cost online marketing tools such as Buffer, HootSuite or Stacker.
Organise your paperwork and lose the filing cabinet (or bits of paper scattered between home and work) and keep everything in the Cloud. Free or paid-for secure Cloud-based options are available from many providers, common ones being DropBox, SugarSync, Google Drive or SpiderOak to name but a few.
Note keeping for meetings is easy as we jot down key points whilst on the move using our smart phones and tablets. Evernote, MS OneNote and SimpleNote help you sync across multiple platforms and allow sharing – great for managers to send a unified message across any number of people.
Communicating with your team is essential, and whilst team meetings and one-on-ones are invaluable, for a quick injection of motivation why not group chat using closed forums such as WhatsApp, Viber or BBM? They’re also great for short direct messages about a promotion, focus products and/or services.
For more specific salon businesses
You need relevant reports, updates on commissions, the ability to track holiday requests and easily identify individual performance. Some business systems include a POS; whether you have a computerised booking system or not, try Loop HR software. Loop is designed for salons, with easy to use tools to set clear financial goals, benchmarking and excellent team building strategies to keep you informed, your team on track and your company in profit.
Try Loop HR software for free for 60 days.
Tel: 0207 357 7070; LoopHR.com