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Born to be blonde

Always wanted to be blonde but feared your natural colour is too dark, or bleaching would ruin your hair?

Giving Mother Nature a helping hand is easier and more accepted than ever as recent Proclère product innovations and clever bleaching formulations are far gentler than they used to be, yet they can still lighten even very dark hair whilst toning and offering an outstanding nine levels of lift!

Go blonde the right way with Proclère Professional’s Hero product Freeze Ice Lites Silverising powder bleach, no one will ever know your secret… until your hair grows!

Proclère Freeze Ice Lites Silverising Powder Bleach is a unique powder lightener with inbuilt silverising toner that guarantees the coolest icy blonde results. It features a unique blend of dust-free bleach that subdues any unwanted yellow residue and delivers ultra-pale and ice cold blonde results. The gentle formula mixes to a creamy consistency making it ideal for a special effects and highlights, whilst maintaining great condition.

For even better results, why not add new Pre Colour Primer to the bleach mixture before applying to hair? This easy to use pre-colouring additive is enriched with an amino acid complex found naturally in hair to give locks the TLC they need prior to a bleaching process.

Get both these products at your local hair and beauty wholesaler or online at