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Build up in down time

January is notorious for being quiet in salons, but use this time wisely to make the most of the year ahead. Remi Cachet’s founder Victoria Lynch has some ideas…

Start January as you mean to go on – follow our top tips for your hair extension business to thrive for the year ahead!

For those customers really wanting that ‘New Year new look,’ spend a little more time on your consultation and let your creativity flow. Think hair extensions when overcoming thin or shorter lengths, to be able to help hold the style you create and also to maybe encourage them to go for a new colour without the long term commitment.

With lengths from 12” to 24”, a choice of over 50 shades, and different application options, there are extensions to suit most clients’ hair dreams.

Make January the month for pushing hair care to get your clients’ hair healthy and super fit, not just their bodies! Take time to explain your products and help them choose the right products for their hair type as well as explain how to use the products. Many customers really are not aware of how much product they should use so show them the right amount. For extension care this is crucial for customers to care for their hair and make it last. Remi Cachet’s Elegance Range can last up to 12 months – and beyond, with good care – so it’s in their financial interest to invest in the right products now to make the extensions last all year long.

As you put away your Christmas decorations and have a tidy up, have a look around your salon with a fresh set of eyes for a chance to brighten things up.    1) Make the most of your point of sale items, create a photo area with good light and maybe a logo wall behind to make the most of your social media snaps.

2) Consider displaying your extension equipment, as many clients have probably never seen application and this is a great conversation starter. The Remi Cachet Super Ring has been converted at salons nationwide to make gorgeous hair walls to decorate the salon and create that buzz to get your clients thinking about a change.

3) Host an open evening, and give your clients something to look forward to, especially on 15th January as it’s the most depressing day of the year. 4) Showcase your work and offer some treats or maybe a special offer to get your salon packed out. Tie in a charity element like a raffle and do some good that you can PR with your local press too.

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