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BLOG: How to build a consistent brand by Kebelo’s Benjamin Shipman

Benjamin Shipman is marketing manager at Kebelo. Creating a consistent, memorable and lasting brand is essential to attracting clientele, creating customer loyalty and standing out from your competitors. However, establishing a brand is about so much more than deciding on a name and designing a logo. First and foremost, you need to identify the qualities, values, experiences and standards you ...

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BLOG: How to get a return on investment on your salon software, by Sally Glover

Sally Glover is sales and marketing manager at SalonGenius. While investing in software might be an initial significant financial investment, the return can very often outweigh this! This is because salon/ spa management software can reduce your no-shows by using automatic appointment reminders as well as reducing admin time to allow more time on the shop floor with your customers. ...

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BLOG: Three top colour trends for AW15 by Madeleine Murphy at ENA Salon

Madeleine Murphy is colour director ENA salon and education colour director at Allilon Education. Bold, punky and full of attitude Colour, this season, is set to be anything but subtle. Leading the way in terms of high-impact looks was Ashish’s A/W15 show, where models made a real statement with choppy cropped fringes in clashing colours.  Simple, blocked colour Another strong look ...

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BLOG: Why discount? By Ian Egerton at Loop HR

Almost all businesses that fail, fail because they lack money. Lack of money means lack of customers, or customers that pay less than is profitable! Very few hair and beauty salons have sufficient profit to offer ongoing discounts, so why have we become a discount industry? The most damaging discounts of recent years offer free or low cost services in ...

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BLOG: How to update your treatment menu for autumn by Natalie Roche

Natalie Roche, founder and managing director of Natalie Roche Ltd, helps you update your treatment menu for autumn. The weather is cooling down (although it never got as hot as I’d hoped this year!) and the nights are drawing in. The streets are carpeted with leaves and it’s definitely feeling like the start of autumn now This means clients will be ...

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BLOG: Seven reasons to love VitalShot by Keratin Complex by Aitch & Aitch’s Rebecca Clements

Rebecca Clements is technical director at Aitch & Aitch salons located in Kent. Keratin Complex, the professional beauty leader in smoothing treatments, hair color and styling ranges, is supporting salons and stylists across the globe with Vitalshot, a concentrated dose of keratin that rebuilds and repairs the bonds of the hair. Vitalshot features multi-patented triple-layer repair technology to strengthen hair ...

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BLOG: The importance of a safe working environment by Gatsby & Miller’s John Roads

John Roads is director of the Gatsby & Miller salons in Amersham and Harpenden. Health and safety is a key issue for professional hairdressers and recently I was asked to give a presentation on this to an industry training body. The invitation came about by chance when assessors from a training board called to examine induction for new joiners and ...

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BLOG: Negative to positive team building by Ian Egerton

In business when teamwork is good, life is sweet; when it’s not, your day can feel like hell. If we’re honest most of us have become exasperated with situations at work, sometimes based on our mood and/or lack of willingness to accommodate others. Negativity is caused by people and their attitudes; people can easily defuse, or aggravate, a situation – ...

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BLOG: Starting a new business by Caroline Biggs, creator of INFINatura Cura Oil

Caroline Biggs is the founder of INFINatura Cura Oil, a 100 per cent natural multi-purpose oil for use on skin, hair and nails. The pure botanical formula contains a curative blend of oils, including Camellia, Argan, Red Mandarin, Bergamot, Sunflower, Crambe Abyssinica, Geranium and Vitamin E. When starting your own business try to choose something that you love or are good ...

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BLOG: How to use seasonal promotions to boost business by Steven Gunnip

Steven Gunnip, director of Salon Evolution, shares his expert knowledge on making the most of seasonal events through special promotions in your salon. Only one thing is certain in the salon industry and that is that nothing stays the same. To remain ahead in this ever-evolving business, you need to ensure that your salon is constantly expanding and evolving. Seasonal ...

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