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BUSINESS: why the small things really count

IMAGE: ®Registered trademark Société des Produits Nestlé S.A Sponsored post by NESCAFÉ Alegria  It’s the little things that help turn a good salon into a great one. Simple and effective details can leave a client feeling pampered, important and not ‘just another client’. There are lots of ways to make a difference and ensure the devil remains in the detail, and ...

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BLOG: Beauty & the Tweet: The basics of social media by Yelp’s Rosie Akenhead

Rosie Akenhead is manager of local business outreach at Yelp, one of the world’s largest consumer websites. She works directly with European businesses to identify best practice strategies for online reviewing, social media and reputation management.   Social media is here to stay. It is a portal for customers to post freely about all kinds of things: Their family, dogs, delicious ...

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Top Tips For Salons: How to handle online reviews about your business, by Yelp’s Rosie Akenhead

Rosie Akenhead is manager of local business outreach at Yelp, one of the world’s largest consumer websites. She works directly with European businesses to identify best practice strategies for online reviewing, social media and reputation management.   As an owner or manager, it’s always tough to know both what’s going on in the salon and what people are saying about ...

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BLOG: Syran John on how to max the potential of wedding hair

Syran John has enjoyed a long career in hairdressing with her own successful business in a small rural village in South Wales, where she has established a reputation as a wedding specialist. Wedding hair and catering for bridal parties can be lucrative for your salon, we know this already, so in this, my second blog spot, we’ll discuss how to ...

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