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BLOG: How to protect your salon or spa from cybercrime, by Sally Glover  

Sally Glover is sales and marketing manager at SalonGenius. Over the last few years there has been a dramatic increase in cybercrime – a criminal act dealing with computers and networks. This is not only a problem that is affecting individuals, but also businesses. Cybercrime is most commonly known as “hacking” with file exchanges being made after accessing a compromised ...

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BLOG: The hidden power of aromatherapy treatments, by AromaWork’s Jane Hibbert

Jane Hibbert is founder of AromaWorks. Aromatherapy has been around since the 1930s and the power of essential oils has been known for centuries yet still has relatively light coverage in today’s skincare and home fragrance markets. The healing powers of essential oils have inspired AromaWorks to create a skincare and home fragrance range based on the therapeutic properties of essentials oils ...

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BLOG: Adding a retail range to your salon, by Nilam Holmes-Patel

High Definition CEO and Founder Nilam Holmes-Patel reveals how a retail range can boost your business. Whether you work in-salon, freelance or mobile, you know that your clients come to you for the fantastic service and brilliant results you provide. But you may be missing out on potential opportunities if you don’t offer your clients complementary products to purchase while they are ...

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BLOG: Five top tips for the perfect extension finish, by New U’s Katy Sergeant

  Katy Sergeant is an educator and hair extension specialist at New U, makers of premium hair extensions. A level 3 qualified salon professional with over eight years industry experience, Sergeant prides herself in her ability to stay ahead of the ever changing hair trends and is a Balayage colour expert, as well as a fully qualified hair extension specialist and curly blow dry ...

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30 SECONDS WITH: Nicky Lazou

Celebrity colourist Nicky Lazou, who is currently working from MichaelJohn in Knightsbridge, talks international clients, 2016 resolutions and Balayage…   How is it in the salon at the moment? The salon is amazing – it’s brilliant to have a presence in London in the heart of Knightsbridge. We have a huge variety of clientele travelling from Saudi, Lebanon, Bahrain and ...

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BLOG: Expert advice for successful client consultations, by Great Lengths’ Amanda Jackson

*SPONSORED POST Amanda Jackson, principal educator at Great Lengths (UK & Ireland) shares her expert advice on ensuring your clients always experience a positive vibe as soon as they step foot into your salon. It is important to realise that a client consultation is your opportunity to sell your business and the services it offers, so make the most of ...

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BLOG: Boost your Facebook presence with effective advertising, by Lukas Debski

Lukas Debski is a social media professional and trainer at Isobar Poland. He creates social media strategies for clients including Raiffeisen Bank, Macmillan, Coty, Ferrero and LEGO. In the final instalment of the ‘Your Salon on Facebook’ series prepared in collaboration with salon management software, Versum.com, Debski explains how to boost your Facebook presence with effective advertising. Part 4: Boost your Facebook presence with effective advertising Advertising ...

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BLOG: My latest invention will revolutionise how you clean your make-up brushes forever, by Tom Pellerau

Have you ever given much thought to the bacteria that lurks on your make-up brushes? As a beauty professional, you probably are aware of the threat that bacteria poses to your skin. But even so, I’m sure you still put off washing your brushes regularly because let’s face it – it is a fiddly, messy and time-consuming task that is ...

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BLOG: capitalising on the male market, by Nilam Holmes-Patel

High Definition CEO and Founder Nilam Holmes-Patel reveals how to capitalise on the booming men’s market in your beauty salon It’s no secret that the beauty industry is one dominated by female clients, with many salons catering solely to women or aiming the majority of treatments and services at a female audience. However, the male style and grooming market is growing ...

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BLOG: Finding a gap in the market, by Kebelo’s Benjamin Shipman

Benjamin Shipman, marketing director of innovative haircare brand, Kebelo, shares his practical advice on the best ways to spot a gap in the market and use it to your salon’s advantage. In what can often be an over-saturated market, creating a point of difference, and spotting a gap to sell this difference to customers both loyal and new, is imperative ...

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