Business

BLOG: Converting your Facebook ‘likes’ into clients, by Lukas Debski

Lukas Debski is a social media professional and trainer at Isobar Poland. He creates social media strategies for clients including Raiffeisen Bank, Macmillan, Coty, Ferrero and LEGO. In part three of the ‘Your Salon on Facebook’ series prepared in collaboration with salon management software, Versum.com, Debski offers insights on converting Facebook ‘likes’ into clients. Part 3: Convert your Facebook “likes” into clients Can Facebook fanpage be ...

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BLOG: How salons can make the most of marketing opportunities after Christmas, by Sally Glover

Sally Glover is sales and marketing manager at SalonGenius. Christmas is almost upon us and December is the perfect time for salons and spas to ensure they are collecting their client’s data which can then be utilised in the New Year. Your clients are your most important asset so it is imperative that you enter the details for each and every ...

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BLOG: Making your salon more profitable, by Kebelo’s Benjamin Shipman

Benjamin Shipman is marketing director at Kebelo. For any salon, the main aim is to have a full appointment book and busy stylists during every hour of operation to ensure a thriving business. But if this already rings true for your salon, what can you do in order to increase profits without resorting to bigger measures such as expansion? Styling ...

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BLOG: The benefits of offering makeover services in your salon, by Nilam Holmes-Patel

High Definition CEO and founder, Nilam Holmes-Patel, shares the secrets of boosting salon retail sales with makeover services It’s no secret that when it comes to beauty products, clients have a huge choice literally at their fingertips, with retail stores, salons, online shops and spas all working hard for their custom. If you offer a range of beauty products for ...

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BLOG: How to attract and engage Facebook users, by Lukas Debski

Lukas Debski is a social media professional and trainer at Isobar Poland. He creates social media strategies for clients including Raiffeisen Bank, Macmillan, Coty, Ferrero and LEGO. In part two of the ‘Your Salon on Facebook’ series prepared in collaboration with salon management software, Versum.com, Debski offers his expertise on how to attract and engage Facebook users. Part 2: Attract and engage Facebook users How to ...

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BLOG: Top 3 hair and beauty trends for the festive season by Salon Services trend team

With Christmas fast approaching, hair and beauty professionals are facing one of their busiest times of year. Now’s the time to start making the most of the party season and ensure you capitalise on the seasonal demand by offering the hottest winter hair and beauty trends.  To help you out, the Trend Team at the UK’s largest professional hair and beauty ...

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BLOG: The importance of a warm-up routine for therapists by CIDESCO’s Narelle Blinman

Narelle Blinman is director of education at CIDESCO Life as a beauty therapist is physically demanding. Long periods of standing, bending and stretching combined with intense use of the hands can take its toll on therapist health affecting both them and their employer. While most beauty and spa businesses regulate the number of massage treatments their therapists perform each day, ...

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BLOG: Nilam Holmes-Patel on the importance of continuing professional development

Nilam Holmes-Patel is CEO and founder of High Definition. The beauty industry is continually evolving, so to keep up, it’s vital to regularly update and refresh your skill set to stay one step ahead of the market and your competition, while consistently meeting your clients’ needs. Education is something that is very close to my heart; when I first started ...

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BLOG: Top tips to promote your salon on Facebook, by Lukas Debski

Lukas Debski is a social media professional and trainer at Isobar Poland. He creates social media strategies for clients including Raiffeisen Bank, Macmillan, Coty, Ferrero and LEGO. In the first of a series, this guide to help salons make the most of social media has been prepared in cooperation with salon management software, Versum.com     Part 1: Your salon’s fanpage Can a Facebook account be ...

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BLOG: Appealing to a broad client base by Kebelo’s Benjamin Shipman

  Benjamin Shipman is marketing manager at Kebelo. For any business, the key to success lies in creating a niche product or service that will rival that of competitors, but will also cater to the needs of a wide range of people, thereby allowing you to capture a broad client base and, as a result, create a profitable and thriving ...

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