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BLOG: Appealing to a broad client base by Kebelo’s Benjamin Shipman

  Benjamin Shipman is marketing manager at Kebelo. For any business, the key to success lies in creating a niche product or service that will rival that of competitors, but will also cater to the needs of a wide range of people, thereby allowing you to capture a broad client base and, as a result, create a profitable and thriving ...

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BLOG: Three ways to prep your salon for the Christmas rush, by Natalie Roche

Natalie Roche, beauty expert, founder and managing director of Natalie Roche Ltd, shares her three top tips to prep your salon for the Christmas rush. Dare I sing “It’s beginning to look a lot like Christmas”? I love Christmas, getting all dolled up for the parties and family gatherings. I rely on my favourite salon and spa to keep me ...

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BLOG: Why training is essential for success in spa and beauty therapy, by Anna-Cari Gun, president of CIDESCO International

Education is power and it is the only way we can continue to develop and find satisfaction in our work. In the beauty and spa industry it is even more important where the experience of a treatment is the most important thing – together with skills and expertise. This you can only get by having a high-level holistic training, such ...

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BLOG: Glasshouse Salon’s Olivia Crighton on the power of organic hair care

Owner of Glasshouse Salon in Hackney, London and Organic Colour Systems ambassador, Olivia Crighton on her passion for organic hair care and colour. I set up Glasshouse Salon in 2013 with the ambition of giving clients the best possible services whilst leaving hair condition very much intact. This ethos was supported by my belief in the power of more gentle, naturally ...

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BLOG: How adding beauty services to your hair menu can boost business, by Nilam Holmes-Patel

  Nilam Holmes-Patel, CEO and founder of High Definition discusses how expanding your treatment menu can bring in more clients and keep existing clients returning again and again Clients are always looking for the latest innovations and trends, and anything that makes daily life simpler and more convenient is definitely a winner. Offering added beauty services to your existing hair ...

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BLOG: How to build a consistent brand by Kebelo’s Benjamin Shipman

Benjamin Shipman is marketing manager at Kebelo. Creating a consistent, memorable and lasting brand is essential to attracting clientele, creating customer loyalty and standing out from your competitors. However, establishing a brand is about so much more than deciding on a name and designing a logo. First and foremost, you need to identify the qualities, values, experiences and standards you ...

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BLOG: How to get a return on investment on your salon software, by Sally Glover

Sally Glover is sales and marketing manager at SalonGenius. While investing in software might be an initial significant financial investment, the return can very often outweigh this! This is because salon/ spa management software can reduce your no-shows by using automatic appointment reminders as well as reducing admin time to allow more time on the shop floor with your customers. ...

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BLOG: Three top colour trends for AW15 by Madeleine Murphy at ENA Salon

Madeleine Murphy is colour director ENA salon and education colour director at Allilon Education. Bold, punky and full of attitude Colour, this season, is set to be anything but subtle. Leading the way in terms of high-impact looks was Ashish’s A/W15 show, where models made a real statement with choppy cropped fringes in clashing colours.  Simple, blocked colour Another strong look ...

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BLOG: Why discount? By Ian Egerton at Loop HR

Almost all businesses that fail, fail because they lack money. Lack of money means lack of customers, or customers that pay less than is profitable! Very few hair and beauty salons have sufficient profit to offer ongoing discounts, so why have we become a discount industry? The most damaging discounts of recent years offer free or low cost services in ...

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BLOG: How to update your treatment menu for autumn by Natalie Roche

Natalie Roche, founder and managing director of Natalie Roche Ltd, helps you update your treatment menu for autumn. The weather is cooling down (although it never got as hot as I’d hoped this year!) and the nights are drawing in. The streets are carpeted with leaves and it’s definitely feeling like the start of autumn now This means clients will be ...

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