Don't Miss

Business

BLOG: Five top tips for the perfect extension finish, by New U’s Katy Sergeant

  Katy Sergeant is an educator and hair extension specialist at New U, makers of premium hair extensions. A level 3 qualified salon professional with over eight years industry experience, Sergeant prides herself in her ability to stay ahead of the ever changing hair trends and is a Balayage colour expert, as well as a fully qualified hair extension specialist and curly blow dry ...

Read More »

30 SECONDS WITH: Nicky Lazou

Celebrity colourist Nicky Lazou, who is currently working from MichaelJohn in Knightsbridge, talks international clients, 2016 resolutions and Balayage…   How is it in the salon at the moment? The salon is amazing – it’s brilliant to have a presence in London in the heart of Knightsbridge. We have a huge variety of clientele travelling from Saudi, Lebanon, Bahrain and ...

Read More »

BLOG: Expert advice for successful client consultations, by Great Lengths’ Amanda Jackson

*SPONSORED POST Amanda Jackson, principal educator at Great Lengths (UK & Ireland) shares her expert advice on ensuring your clients always experience a positive vibe as soon as they step foot into your salon. It is important to realise that a client consultation is your opportunity to sell your business and the services it offers, so make the most of ...

Read More »

BLOG: Boost your Facebook presence with effective advertising, by Lukas Debski

Lukas Debski is a social media professional and trainer at Isobar Poland. He creates social media strategies for clients including Raiffeisen Bank, Macmillan, Coty, Ferrero and LEGO. In the final instalment of the ‘Your Salon on Facebook’ series prepared in collaboration with salon management software, Versum.com, Debski explains how to boost your Facebook presence with effective advertising. Part 4: Boost your Facebook presence with effective advertising Advertising ...

Read More »

BLOG: My latest invention will revolutionise how you clean your make-up brushes forever, by Tom Pellerau

Have you ever given much thought to the bacteria that lurks on your make-up brushes? As a beauty professional, you probably are aware of the threat that bacteria poses to your skin. But even so, I’m sure you still put off washing your brushes regularly because let’s face it – it is a fiddly, messy and time-consuming task that is ...

Read More »

BLOG: capitalising on the male market, by Nilam Holmes-Patel

High Definition CEO and Founder Nilam Holmes-Patel reveals how to capitalise on the booming men’s market in your beauty salon It’s no secret that the beauty industry is one dominated by female clients, with many salons catering solely to women or aiming the majority of treatments and services at a female audience. However, the male style and grooming market is growing ...

Read More »

BLOG: Finding a gap in the market, by Kebelo’s Benjamin Shipman

Benjamin Shipman, marketing director of innovative haircare brand, Kebelo, shares his practical advice on the best ways to spot a gap in the market and use it to your salon’s advantage. In what can often be an over-saturated market, creating a point of difference, and spotting a gap to sell this difference to customers both loyal and new, is imperative ...

Read More »

BLOG: Converting your Facebook ‘likes’ into clients, by Lukas Debski

Lukas Debski is a social media professional and trainer at Isobar Poland. He creates social media strategies for clients including Raiffeisen Bank, Macmillan, Coty, Ferrero and LEGO. In part three of the ‘Your Salon on Facebook’ series prepared in collaboration with salon management software, Versum.com, Debski offers insights on converting Facebook ‘likes’ into clients. Part 3: Convert your Facebook “likes” into clients Can Facebook fanpage be ...

Read More »

BLOG: How salons can make the most of marketing opportunities after Christmas, by Sally Glover

Sally Glover is sales and marketing manager at SalonGenius. Christmas is almost upon us and December is the perfect time for salons and spas to ensure they are collecting their client’s data which can then be utilised in the New Year. Your clients are your most important asset so it is imperative that you enter the details for each and every ...

Read More »

BLOG: Making your salon more profitable, by Kebelo’s Benjamin Shipman

Benjamin Shipman is marketing director at Kebelo. For any salon, the main aim is to have a full appointment book and busy stylists during every hour of operation to ensure a thriving business. But if this already rings true for your salon, what can you do in order to increase profits without resorting to bigger measures such as expansion? Styling ...

Read More »