OPI Sends Joyful Message in a Bottle with Love OPI, XOXO Christmas 2017 Collection. This Christmas, fall in love again and again with Love OPI, XOXO, a collection of 12 limited edition shades. With a palette featuring a variety of colours and finishes perfect for everyone’s gift list, each hue offers consumers a holiday-infused message in a bottle.
Love OPI, XOXO includes 12 new colours in classic Nail Lacquer, Long-Wear Infinite Shine and GelColor formulas. Soft white and gold shimmer shades evoke a sparkly winter wonderland, while rich amethyst, pewter, charcoal and black offer an elegant alternative to more traditional dark hues. Reds ranging from the palest pink to deep burgundy provide a festive look for fingers and toes. Hero shade Adam said “It’s New Year’s, Eve” is a beautiful red crème that will undoubtedly become a christmas favourite.
“This year, we’re turning to our heritage for inspiration, offering consumers a variety of crème and shimmer hues ranging from soft white to deep black – with reds, purple and gold to round out the collection,” remarks OPI co-founder and brand ambassador, Suzi Weiss-Fischmann. “I’ve always said that OPI offers a message in a bottle and that sentiment is especially true during the holiday season. Whether you gift OPI or use it yourself, our heavily-pigmented, fashion-forward shades are sure to evoke love and happiness!”
For the first time since its inception in 1989, the classic OPI bottle will be updated, beginning with the Love OPI, XOXO collection. In keeping with the brand’s heritage, the bottle pays homage to the signature shape but will share the streamlined look of the Infinite Shine and GelColor line, unifying OPI’s offerings.
Love OPI, XOXO will be available in classic Nail Lacquer, Infinite Shine and GelColor formulas beginning October 2017. GelColor is an in-salon professional service only. OPI is guaranteed only when purchased through authorised professional beauty outlets and prestige stores, not from a drugstore, supermarket, mass outlet, or other unauthorised sources.
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