The capital recently welcomed an international gathering of more than 1,400 hairdressers from 40 countries for the 2014 Davines World Hair Tour.
Held annually, the event brings together the brand’s international community in an occasion that showcases beauty, innovation and leading creativity.
London’s Freemason’s Hall Grand Temple played host to the event that gave the sustainable haircare brand’s stylists the opportunity to discover new trends, share ideas and see breath-taking shows.
Davines artistic director and three times British Hairdresser of the Year, Angelo Seminara, created looks from his latest collection for Davines, Woodland, before being joined on stage by Davines international creative colour ambassador, Edoardo Paludo, to talk about the colours used in the collection.
Allion Education, the sister company to Davine’s flagship Ena salon, used the platform to launch their latest collection, Okafor, inspired by the hyperrealist portraits of renowned pencil artist, Kelvin Okafor. Headed up by directors Johnny Othon and Pedro Inchenko, the Allion Education art team previewed the collection and even welcomed the artist on stage as a highlight to the presentation.
Other shows included international artists Anna Pacitto, co-founder of Pure in Canada; Samuel Rocher; and Danish duo, Brian Suhr and Kirsten Demant.
The Worldwide Hair Tour hosted the annual World Style Contest, a platform for emerging international hairdressing talent, with Canada’s Anthony Polsinelli crowned winner, Best Cut going to Sophie Harris from London’s Blue Tit, and Best Colour awarded to Keegan Nelson from New Zealand.
Finally, the winners of the annual Eco Salon Contest were also announced, with BHive Salon from New Jersey, USA, taking first prize for its commitment to environmentally-sound business practices, and Swedish salon, Claque la Mouche, scooping the Eco Salon Design Award.