Don't Miss

Don’t go quietly!

At the start of the year, wallets are often empty and businesses quiet.

SALONGENIUS know how difficult and frustrating this can be for salons, and have put together a few ideas to help you plan for a brighter business year!

1) Sending targeted promotional campaigns is an excellent way to generate interest from those clients who actually appreciate your offers! SALONGENIUS’ marketing tools offer you a way to get customers in your salon. Entice them with tempting offers using targeted campaigns – send your promotions to relevant customers to get a better return. This is the ultimate way to use your energy and time effectively to beat the blues this Jan and keep your salon flourishing!

2) Planning your marketing strategy in advance is an excellent way to keep your team and salon busy throughout the year! Use the periods where you aren’t busy to plot your success and gain returns throughout the year. SALONGENIUS suggest creating a marketing calendar to plan your activity, this is usually successful when based around the seasons and holidays – for example festive blow-dries, Valentine’s Day styles, and a festival colour or braid promotions.

3) Quiet periods in the salon can often be a good time to reflect, and organise the business using time that you usually wouldn’t have. SALONGENIUS recommend looking into your data and cleansing it – meaning get rid of any old or incorrect data. This could include looking at any leftover stock from Christmas promotions and using them for a product sale – SALONGENIUS monitors your available stock to make this much easier! GENIUS, right?

For more information, please contact marketing@salongenius.com or call 01202 311826.