The Electric hairdressing group has set up shop in London’s prestigious Fortnum & Mason with the Electric Dispensary. The first-of-its-kind concept offers limited edition, bespoke-made, ceramic bottles and an eco-friendly dispensing unit for Electric’s professional range of haircare.
Specially handcrafted airtight tanks house Electric’s Hydrate and Colour Protect shampoos and conditioners, ready to dispense into collectable, decorative containers that are also refillable and therefore kinder to the environment.
For the launch, Electric founder Mark Woolley was inspired by the British industrial era for his design of the limited edition packaging, with only 100 manufactured in Britain using traditional stoneware and bottle-making techniques. Each season thereafter, Electric will collaborate twice yearly with British artists and celebrities on new designs.
The Electric Dispensary service will also be available in the group’s six salons, including the London flagship in Marylebone.