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Going pro

With a vision to rival its highly successful European counterparts, the organiser of Professional Beauty London has pulled out all the stops for spring 2012

With its previous owner at the helm once more, last year’s Professional Beauty London was one of the most successful in its history. And now armed with plans to rival Europe’s most successful beauty expos, UK salon owners are set to benefit from a revamped show offering a wide range of new and improved features.

Focussing on “serious buying”, Professional Beauty London 2012 will feature an improved layout split into dedicated zones including spa and medi-spa, aesthetics, nails, skincare, equipment, holistic, training and retail – all in a bid to make navigation easier. Meanwhile, four dedicated VIP lounges will offer salon owners respite from the crowds and somewhere to set up meetings. Plus, offering a real point of difference, the show will play host to Europe’s only live exhibition spa, created by leading company Haslauer GmbH, which will include a hamman, rasul, sauna and wet areas for visitors to experience (pre-bookings to be made via Professionalbeauty.co.uk).

For skincare professionals, expect a plethora of big names and first-look launches from the likes of Sothys, Elemis and Aromatherapy Associates. As always, they’ll also be a number of conference programmes offering both hands-on education and business advice run by iiaa, BABTAC and Bisa Spa (entry from £5 each).

With the rising popularity of advanced beauty treatments, Aesthetic Medicine Live will also make its debut this year combining exhibitors, seminars, forums and the opportunity to network with some of the UK’s leading experts. Topics and speakers include Viva Clinic’s Dr Tapan Patel who’ll be giving an overview of Retinoids and Dr Bob Khanna who’s set to give a lecture on advanced toxins and fillers. (Sunday full-day dedicated conference including lunch and refreshments £97.50/ Monday individual sessions £5 + VAT each).

If holistic therapy is more your thing, a seminar programme has been created with you in mind. Hosted by the Complementary Therapists Association (CThA), it will include various presentations from industry insiders including one from Martin Underhill on how to improve your business by communicating online; another from the CThA’s chairman Kush Kumar discussing some important issues facing the sector; and a practical workshop from Niall Rafferty who’ll be revealing some massage and stretching techniques (£5 each).

Lastly, if you’re a nail enthusiast, don’t miss the London Nail Championships which offers big cash prizes for winners as well as the chance to appear in Professional Beauty magazine.

Show director Mark Moloney comments: “It’s time for the UK’s leading show to challenge Europe as the place to do global beauty and spa business. Professional Beauty is ideally positioned to forge ahead and become the world’s leading event for those involved in the multi-billion pound beauty business and all its associated industries such as aesthetics, spa and nails.”

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