Indola’s Global Ambassadors Andy Smith and Chanel Nott, and UK & Ireland Education Manager Shayne Meadows headed to the Freelance Hairdressers’ Association’s Inspire! event at Hellidon Lakes in Northampton recently to exclusively launch Indola’s Smart Street Style Collection 2017 to an audience of freelance hairdressers.
Taking the stage with models showcasing each of the five street style trends, the Indola team talked the audience through the concept, cut and colour for each, demonstrating step by step how to recreate these wearable looks. They also talked through Indola’s latest innovation; the first two-part colour system with game-changing transformer technology that converts every permanent shade into a demi. This revolutionary product means more choice, versatility and creative power in an instant, giving you more possibilities from less shades.
Indola’s Smart Street Style Collection is inspired by bloggers and street style. These real and accessible looks channel the hottest street style trends into a series of wearable looks that clients really desire; Raw Bohemia, Modern Muse, Dark Sensuality, New Gender and Activ 80’s. Each trend is translated into an easy-to-recreate look with clear cutting, creative colour and styling techniques.
“The FHA’s Inspire! event was great,” said Andy and Chanel, “It was a lot of fun to share the Smart Street Style collection with freelance hairdressers. The collection is so real and inspiration, ready for hairdressers to use on their clients straight away with the help of the step-by-steps and video tutorials. There was a real energy in the room and everyone seemed just as excited about it as we are!”