Howard, who joined Knightsbridge salon Paul Edmonds at the start of 2015, is touring the world with the class to show other hairdressers how to increase their colour revenue and customer loyalty through giving their clients quicker service and lower maintenance repeat visits.
His visit to Denmark saw him demonstrate how to apply the Balayage look to pre-treated hair, a skill often overlooked in training..
“What the team wanted from me was to show them how to achieve Balayage when a client comes in with overly highlighted hair,” explained Howard. “My model for the day was a total salon nightmare – she had coloured her black hair at home and really wanted to achieve the glossy colour of Khloe Kardashian. The first hairdresser she went to had pre-lightened the ends to orange, then another had highlighted to the result you see in the picture.
“The salon owner explained to me that she wanted her team to know how to start each client on their Balayage journey.”
Widely recognised as one of the most accomplished authorities on Balayage, Howard’s philosophy is to offer the client beautiful hair that doesn’t compromise on condition. He is now taking his class on the road worldwide to demonstrated how to address issues such as overly highlighted hair in real life salon situations.