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Join the Contourage revolution!


This weekend is the much-anticipated Olympia Beauty Show! The time of year when all those in the beauty industry come together, and showcase all things great – and new!

This year’s latest trend is Contourage.

You’ve heard of contour, and Balayage – but Contourage…? It’s the new hair trend that’s going to take the world by storm.

SALONGENIUS know what wonders contour has done to the makeup market – and now it’s about to do the same to the hair industry. Contourage is a hair dying technique used to frame your face in the most flattering way – tailored to you by your stylist! Contourage works by using the lighter and darker tones in your hair (achieved by colour) to create your desired illusion – the lighter shades are used to shed light on areas such as the cheekbones and temples and the darker shades are placed behind the areas of the face to reflect light and emphasise the contours of your face in the same way makeup does!

This trend has been shown to be popular with artists such as Rihanna and Chrissy Teigen who have debuted the Contourage look, and most definitely set the trend in motion!

The technique is perfect for those that are interested in lightening your hair but do not want to take the full dramatic plunge. It’s subtle, yet has enough glamour for a style update! Contourage promises to flatter your face in new ways, leaving all the hard work to your stylist and leaving your mornings free of contour!

SALONGENIUS will be at Olympia Beauty talking to business owners, and discussing how to take your business to the next level in the Salon & Spa Owner’s Club Lounge. If you’re interested in coming along to chat about all things salon, and business drop by for a glass for prosecco!

For more information, please contact or call +44 (0) 1202 311826.