The L’Oreal Colour Trophy has announced that its People’s Choice Award is now open for votes. Following on from last year’s successful launch, the award is once again asking the public to vote their favourite entree on Lorealcolourtrophy.com.
The top 10 salons at each of the regional finals in the L’Oréal Colour Trophy and the top five salons in the Men’s Image Award have now been automatically entered into the People’s Choice gallery. The voting is simple, taking just a few minutes, and will run until 26 May 2015 where the three salons with the highest number of votes will be asked to attend the L’Oréal Colour Trophy Grand Final on 1 June.
Sean Thomas of Headmasters Weybridge and winner of L’Oréal Men’s Image People’s Choice Award 2014 comments: “It was a huge honour for us to win the first ever People’s Choice award for the Men’s look. We loved the concept of appealing to clients via social media and it has really helped us engage with clients and peers online to help promote the hairdressing industry as a whole. Moreover, the fact that it was judged outside of the industry makes me immensely proud.”
You can view all the finalists in this year’s People’s Choice Awards and vote for your favourite at Lorealcolourtrophy.com/peoples-choice-award.
The 60th L’Oréal Colour Trophy Grand Final will be held on Monday 1 June at Battersea Evolution, Battersea Park, London. For more information visit Lorealcolourtrophy.com and for tickets call 020 8762 4555.