This March, creative director of Electric Hair and global brand ambassador for Denman, Mark Woolley and the Electric Art Team took to Belgium for The Hair Project 2015.
They set up stage to showcase looks from Woolley’s new Electric Collection, which will be unveiled later this year and features Electric’s signature ‘broken weight line’ fringes.
The team made a show-stopping entrance as they pulled up in the Kortrijk-based venue and drove on stage at The Hair Project in the famous Electric Camper Van. They then got to work prepping and styling twelve models before presenting the looks to an audience of over 1,500 other hairdressers.
The upcoming collection takes inspiration from 1970s British glamour and retro-fashion, with the Electric Art team combining cut and colour to create the final looks. The full range of the Electric Professional Product Range was also available for viewing throughout the event.
Woolley said of the event: “The Hair Project was brilliant! It was fantastic to be able to showcase what we do in front of around 1,500 other hairdressers from all over Europe on a massive stage – we even arrived in our Electric camper van. I am so happy to have our incredible Belgium Electric Team backing us and what we do!”