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Countdown to this year’s Organic Beauty Festival

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Luxury British spa brand, Pinks Boutique, is holding its second annual Organic Beauty Festival over Organic Beauty Week this September.

The national awareness campaign is organised by leading organic certification body, the Soil Association, and invites UK salons and spas to get involved and make use of a host of specially created marketing tools to help them promote organic beauty with their customers and local community.

Promotional tools include artwork and point-of-sale in the form of pendant hangers and posters, gift-with-purchase offers, free samples, and a newly-created video available for self-hosting, in which Pinks Boutique’s owner, Kirstie Sherriff, shares the benefits of organic ingredients and the importance of certification.

“The week-long Festival aims to shine a spotlight on organic beauty and its benefits, whilst increasing treatment bookings and product sales,” explains Sherriff. “Our products are certified as Soil Association Organic, which assures customers that what’s in the pot contains pure, natural, organic ingredients grown without the use of pesticides, which is good for the skin and the environment.”

Organic Beauty Week will run from 8th-14th September, with a social media campaign to get #OrganicBeauty trending on Twitter at 11am on 8th September.

To find out more and get involved:
Tel: 01332 863 261; Pinksboutique.com

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