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PamperPad teams up with Habia to promote hair and beauty industry

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Online marketing site PamperPad has teamed up with Habia (the Hair & Beauty Industry Authority) to jointly promote Habia’s important role and key messages.

PamperPad, the unique website launched by Haylee Benton in order to streamline the process of finding beauty professionals online, will also support Habia members by offering them a four-month free trial of its marketing services.

Benton said: “PamperPad provides a digital platform to bring the beauty community closer together. We feel very passionate about creating a hub for business to business, where our features provide professionals in the beauty industry a better way to communicate the help and support they need.”

Habia has welcomed PamperPad’s innovative approach of offering services to support businesses within the hair and beauty industries. The two will be working together to raise awareness of the industry’s new Professional Registers, which verifies industry professionals as trained and qualified, so consumers can make an informed choice about who they visit for beauty, nail and spa services and treatments.

The registers are overseen by Habia and SkillsActive and launched in 2013 following a call from employers to raise quality and standards across the industries. These voluntary and independent registers recognise relevant expertise and industry qualifications to offer assurance to the public that all registered beauty professionals have suitable qualifications and the ability to perform their specific roles.

Benton commented: “We are excited to be working in partnership with Habia to create a much needed platform to educate and support the hair, beauty, nails and spa industries. By working with Habia we can ensure that PamperPad’s vision stays within the realms of the industry guidelines. The collaboration will also allow PamperPad to keep up to date with the latest qualifications and guidelines by working closely with Habia to ensure clients searching for treatments have as much information available to them as possible.”

PamperPad has an option for businesses to upload their qualifications and insurance documents, which are checked against the business. The verified profile is then shown at the top of listings, and consumers searching are fully aware of which businesses are verified and which are not.

Habia’s marketing manager, Kate Evans, said: “I would like to welcome our latest Corporate Member, PamperPad, and thank them for supporting Habia. We are very much looking forward to working together on a number of exciting initiatives including the Register of Beauty Professionals.”

Habia members and associates can obtain a four-month free trial of PamperPad’s marketing services by contacting Habia to obtain a special promotional code. Email: social@habia.org.

To find out more about HABIA’s Professional Registers visit: Registerofbeautyprofessionals.co.uk

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