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Spring forward

Whilst we may still feel as though we’re in the depths of winter, now is a great time to give some of your operations a spring clean!

Well-designed content will strengthen your brand and reputation, and sent correctly will increase client frequency, average transaction value, and lifetime. To get you off to a good start, Colin Shove of Salon Advantage offers five Springtime Marketing Tips, although different methods will produce various outcomes and the investment will vary.

A high-quality posted card will often perform well, although it takes more time and money to generate and post.

An email or text message is quicker (automatic if using software); the average open rates of email is 22% as opposed to 98% for texts.

We helped a client to send a text campaign to her clients recently; she contacted 250 clients, and 85 clients visited within two weeks spending over £4000.00. Had that campaign been sent by email fewer people would have opened the email than actually responded!

Selecting correctly is essential, sending to fewer but specifically targeted clients achieves better results. Just because you have contact numbers and emails, do NOT send to all!

  • Make your content personal. Include clients’ names and be precise about your offer.
  • Always include your phone number and/or your online booking link.
  • Be generous – making your offer attractive will improve results.
  • Ensure your team know exactly what the offer is, so that when clients ask about it they will give the correct information.

If you’d like to know more contact us on 01273 921691 or visit