The salon’s new digital offering features comprehensive stylist profiles and information on all hair services available at its eight-strong salon group, as well as the latest news and press updates.
Clients of the Yorkshire-based salon group will be able to purchase products from the virtual shop and arrange lunch from the luxury local food hall, Weetons, while a new online booking system is also in the works.
In addition, the newly formed Westrow Social Club, a training initiative featuring tech-savvy stylists, will continue to grow the brand’s social media presence and information on apprenticeships, courses, training and careers will also be available.
Westrow’s director, Steve Rowbottom, said: “We are delighted to launch the new Westrow website at such an exciting time for the business. We hope that it will give both new and existing clients alike a virtual taste of the Westrow experience and offer something additional alongside their regular visits, whether that be hair advice or the latest news, and soon, the ease of booking appointments online.”