Minimalist Texture at Richard Chai SS15, NYFW

richard chai
With individuality and character key themes for Richard Chai’s SS15 NYFW presentation, Aveda guest artist Frank Rizzieri created an edgy but minimal hair look with tousled texture for both men and women.

Working with each model’s natural hair, the girls were prepped with Aveda Smooth Infusion Naturally Straight for a dishevelled straight style, with bendy texture on a wet/dry look achieved with Pure Abundance Style Prep, designed to give a cool, low-maintenance look.

The guys were given a lived in, easy texture for morning-after appeal. The natural hair style of each model was enhanced by scrunching in Pure Abundance Hair Potion for an overall sculpted look.