A DECADE OF DIAMOND-LIKE SHINE
This year, JOICO is celebrating a decade of diamond-like shine as they commemorate the 10th anniversary of JOICO LumiShine®. Launched in 2016, JOICO LumiShine® is a must have for colorists that want to give freshly colored hair a luxurious finish without compromising the hair’s health. From fierce powerhouse reds to alluring brunette hues and golden, glistening blondes that pay homage to JOICO’s Californian roots – JOICO LumiShine® has something for everyone. With JOICO LumiShine®, shine starts on the inside.
JOICO LumiShine® is gentle on hair, and impressive in performance due to a low ammonia level. It transforms hair from the inside out with breakthrough ArgiPlex™ technology, featuring Quadramine® Complex. Hair is infused with moisture, is soft and shiny which lasts for up to 30 full shampoos. This easy and straightforward to apply color delivers 100% reconstructed and restrengthened hair with exceptional Hollywood shine and color vibrancy. LumiShine® has a product for everyone: from permanent crème color to demi-permanent liquid color. With LumiShine® Color, JOICO offers professionals the easiest possible color solution for every salon service and hair type imaginable.
