A helping hand

Over the past year, the NHBF has pulled out all the stops to support its Members through the pandemic crisis and is now doing all it can to help them survive and thrive as lockdown eases. Find out more at nhbf.co.uk/coronavirus

“Marketing can take a back seat when everyone is working so hard to rebuild their business,” says NHBF marketing director Lucy Watson-Smith. “However, a solid marketing plan is now more important than ever to ensure your business gets back on its feet as our sector begins to recover.”

Find out about marketing your salon post-lockdown: nhbf.co.uk/back-to-business-marketing

Don’t break the bank

“A huge amount of marketing can be done at no-cost or low-cost, helping to get you noticed, increase your client list and boost your profits,” says Lucy.

“For example, a social media presence is vital. Facebook, Twitter, Instagram and YouTube are all free to use and indispensable when it comes to no-cost marketing.

“Keep your followers updated about special offers, the range of services you offer, last minute appointments and general news about the team. You can also share top tips, the latest trends and interact with your followers.

“Instagram is perfect for salons which are such visual businesses. High quality content will help to attract more clients as well as those who are prepared to pay more for a premium service.”

Advertising on social media can also offer great value for money: nhbf.co.uk/paid-for-ads

Winning websites

Make sure your website reflects your salon branding, is easy to navigate and appealing to look at with professional, high-res images, says Lucy. “You can use free web design tools or pay a website designer, but make sure you are absolutely clear about what you want and what you will get for your money.” Find out more: nhbf.co.uk/create-website

Online business listings

Make it easier for people to find you by getting your business listed for free on Google My Business, says Lucy. “And make sure you’re listed on as many online directories as possible, including Yell.com, Yelp and thomsonlocal.”

E-marketing

“Another simple and effective marketing technique is e-marketing via email and text,” says Lucy. “Use salon software to set up automated e-marketing which can include new client welcome messages, birthday messages and offers, ‘missing you’ messages, appointment reminders and thanks for recommending a friend.”

Don’t forget – you will need to comply with strict data protection laws. Find out more: nhbf.co.uk/gdpr

Marketing webinars are available to NHBF Members (nhbf.co.uk/webinars) along with a free guide to marketing: nhbf.co.uk/marketing-guide

The NHBF offers a range of business support services for hair and beauty salons, from legal, employment and financial guidance to expert advice for managing people and boosting your business. www.nhbf.co.uk