ALFAPARF Milano Professional Enhances Its Lisse Design Keratin Range With New Products And Treatments

ALFAPARF Milano Professional — the leading Italian company in the professional haircare sector has revamped its professional keratin system Keratin Therapy Lisse Design, adding three new in-salon services and a new at-home product.

Since launching over a decade ago, this system has been ensuring visible and long-lasting smoothing results using a combination of its:

• Smoothing Technology Patented in Italy1 delivering noticeable and long-lasting smoothing and disciplining performance.
• Bond System – to protect the hair fiber during each stage of the technical
• Kera-Protection Complex – keratin and plant collagen to protect the hair during use of hot styling tools).

The technical portfolio has been expanded to include three new services:

NEW KERATIN THERAPY LISSE DESIGN BIOMIMETIC PLASTIA METHOD

Featuring the new salon exclusive Keratin Therapy Lisse Design Smoothing Cream

(1000ml/Trade Price £155/€180)

A new professional smoothing service for smooth, velvety, shiny and combable hair now with up to four months2 of freedom from straighteners. Fewer steps to save time in salon.

The new Keratin Therapy Lisse Design Smoothing Cream features a Biomimetic Lipid Active – a new-generation active that restores the hair’s lipid structure.

The results?

Up to +125% mirror-like shine: hair is brighter and more controlled*

+72% more combability*

+ 50% more fibre definition

*Instrumental test conducted on hair treated with Smoothing Cream, Maintaenance Shampoo and Lamellar Water, in comparison with untreated hair

NEW BIOMIMETIC LAMINATION TREATMENT

In-salon high-gloss treatment for soft, shiny hair with maximum vitality for up to six washes

NEW KERATIN THERAPY LISSE DESIGN IN-SALON MAINTENANCE SERVICE

In-salon hair styling service to prolong the results of Keratin Therapy Lisse Design services. Use Keratin Therapy Lisse Design Maintenance Shampoo, now also available in 1L size, followed by Keratin Therapy Lisse Design Maintenance Conditioner, now also available in 1L size or Rehydrating Finishing Mask, or the new Keratin Therapy Lisse Design Liquid Glass Lamellar Water for a lamination effect.

These new versatile, high-performance services, complement the existing ones:

Lisse Design Precision Method

1Exclusively in the Smoothing Fluid formula and the new Smoothing Cream formula of Keratin Therapy Lisse Design.

2Instrumental test conducted on the new Lisse Design Biomimetic Plastia Method service, which was followed by the regular use of line Maintenance products; comparison made with the use of base products for maintaining the smooth effect.

For perfectly smooth hair.

Easy Lisse Discipline Treatment

For easy styling every day and to enhance the shape of curly hair.

In addition, there is a new at home product:

Keratin Therapy Lisse Design Liquid Glass Lamellar Water (250ml/RRP £19.90/ €24.00

Keratin Therapy Lisse Design Liquid Glass Lamellar Water provides an instant laminating treatment for extreme shine and maximum softness, detangling perfectly without weighing the hair down. With texture as fluid as water, it gives an instant result with no processing time and a visible reduction of frizz3. With Vitamin F for a softening effect on the hair, Babassu oil with emollient properties, that leave the hair silky, shiny and combable, and Semi di Lino Extract, for immediate shine. Say hello to more controlled and disciplined hair in just one step.

This new product expands the range, offering a richer and more complete selection:

Keratin Therapy Lisse Design Maintenance Shampoo (250 ml/RRP £17.50/ €18.50 or 1000ml/Trade Price £21.50/€25.00)

Gently cleanses and detangles the hair.

Keratin Therapy Lisse Design Maintenance Conditioner (250 ml/RRP £17.50/ €18.50 or 1000ml Trade Price £25.00/€27.50)

Nourishes and detangles the hair. For dry and fine hair.

Keratin Therapy Lisse Design Rehydrating Mask (200 ml/RRP £19.00/ €22.00)

Protects and strengthens the hair4. For coarse and damaged hair.

Keratin Therapy Lisse Design Keratin Serum (125ml/RRP £21.00/ €24.00)

Silky, smooth texture, for perfect protection from hot styling tools. To be applied on damp hair.

Keratin Therapy Lisse DesignOil (50 ml/RRP £21.00/ €24.00)

Prevents split ends, leaving the hair soft and shiny. Apply to dry hair.

Another new feature is an at-home maintenance kit, designed to preserve and prolong the results achieved with the salon treatment:

Glass Hair Kit RRP £29.90/€36.00

Instant lamination with Maintenance Shampoo and Liquid Glass Lamellar Water, for extreme shine and maximum softness. The kit contains a free compact brush, ideal for carrying with you all the time.

There will be educational support in the ALFAPARF Milano Professional London and Dublin Academies with hairdressers experiening a day of full immersion into the Keratin Therapy Lisse Design world. Go to https://www.accademia.ie/salon to find out about course availability.

Available from mid-August 2025

For more information contact your sales representative or go to alfaparfmilanopro.com/gb-en