ANTI-ARCADIAN IS HERE: COLOUR THAT CUTS THROUGH CHAOS

Arcadian 

Ar·​ca·​di·​an | \ är-ˈkā-dē-ən

A person who lives a simple quiet life. 

No thanks. That’s not for us at Directions Hair Colour. Our colour is made for those who live life at full throttle. 


Introducing ANTI-ARCADIAN. The all-new, all-intense Directions’ short film, viewable on Salon TV

You know our colours are bold. Bright. Brilliant. But we wanted to show you just how much it cuts through the noise in our latest shoot.

We took to the arcades to prove just how much we can disrupt wherever we go.

Flashing lights. Neon backdrops. Every colour imaginable. And yet our shades stand out amongst the electric glow.

We believe life is all about having fun. Whether that’s battling it out on the air hockey table, or experimenting with hair accentuated with all colours of the rainbow.

Our brief for the shoot was all about high-energy, high-octane, high-impact visuals. And our incredible team delivered. Take a look at our exclusive behind-the-scenes footage to see how it all came together.

Mastering hair and makeup
We may have called the professionals in for hair styling, but our cast all used Directions colour prior to coming on set. Some of them are professionals, some are still learning, and some just love to experiment! We think they all did SUCH a good job – and that’s the beauty of Directions Colour… No matter your skill level, you can still achieve incredible results.

Make-up helped the hair colour to really pop. Some of our cast opted for our in-house make-up crew to do their thing, while others (such as MUA extraordinaire Jack) took matters into their own very skilled hands. The colours really complemented each other and the metallic face paint took things to a whole new level!


The shotlist
Arcades by their very nature are noisy, vibrant and full of chaos – which gave us so many opportunities to capture some unique compositions and colour combinations.

Racing on high-res tracks. Clashing on the classics. Strutting past the simulators. We couldn’t have asked for a better final film or cast – they really owned the brief and direction from our team and brought their own individual, playful twist to the table. 
ANTI-ARCADIAN is about making noise, standing out, not caring if you fit in and finding entertainment in all aspects of life

This shoot gave us out-of-this-world, eccentric, super-galactic vibes – but next time we’ll be bringing the colour even closer to home… Look out for our next short film dropping soon.


SHOP THE ANTI-ARCADIA LOOK

Electrica – Lauren Yeomans

Shop the look:

Bright Daffodil
Sunflower
Spring Green
Turquoise

Cerise
Carnation Pink
Fluorescent Orange

Flamingo Pink 

Apple Green

Arcadian – Jack Oliver


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Fluoro Lime

Lucky Duck – Sophie Burt D’arcy 

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Pastel Blue
Pastel Rose
Lilac

The Invader – Sam Gaut 


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Stormy Grey

Hyper Pitch – Hollie Parker-Wright 

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Deep Purple

The Shocker – Wendy Swan

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Neon Red

Whacka – Sally Jowers


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Fluoro Orange

Poppy Red

Moto Girl – Cinsy Tam


Shop the look:

Violet

Carnation Pink


Want to shop the entire ANTI-ARCADIAN colour collection? Find it on www.directionshaircolour.co.uk