At Paris Fashion Week, L’Oréal Professionnel joined forces with French designer Victor Weinsanto for his Spring/Summer 2027 show, bringing the collection’s spirit of “Audace” to life through bold, sculptural hair created by French hairstylist and Weinsanto collaborator Kevin Jacotot.
For SS27, Weinsanto’s “Audace” collection celebrates the confidence to be seen, desired and unapologetically take up space. A bestiary of zebra, leopard and reptile prints ran throughout the collection, colliding with sequins, sculptural silhouettes and vibrant color, while the show paid tribute to the LGBTQIA+ community at the heart of the house’s universe.
Translating this maximalist vision into hair, Kevin created an intentionally sleek, high-shine look with hair glued close to the head and completely free of movement, evoking the polished stillness of a store-window mannequin. The effect provided a sharp contrast to the collection’s explosive prints, color and volume, while allowing the hair to become an extension of the clothing itself.
Animal print was brought directly onto the hair through custom extensions created to precisely mirror Weinsanto’s printed fabrics, featuring Y2K-inspired streaks and animal motifs that echo the bold, graphic hair trends dominating social media. Four models took the look even further, with rhinestones adhered directly onto the hair and head to mirror the sequined elements throughout the collection. The remaining looks were kept naturally glossy, emphasizing a polished, reflective finish.
“It’s very sleek hair, glued close to the head, with zero movement, almost like store window mannequins,”
explains Kevin Jacotot of his inspiration.
“Victor Weinsanto is preparing animal-print extensions that are exact copies of his print fabrics, featuring very Y2K-style streaks, with animal prints placed directly on the hair. We’ll also have four heads adorned with rhinestones, since he has sequined fabrics, we’ll be gluing rhinestones onto the hair and heads. Otherwise, it will be natural glossy hair.”
The result was a beauty look that embraced the same excess, humor and theatricality that defined the collection, transforming hair from a finishing touch into an integral part of the runway spectacle.
