Authentic Beauty Concept Partners with Chloé and Gary Gill for A/W25 Paris Fashion Week Show

Authentic Beauty Concept proudly continues its collaboration with Chloé for the fourth time at Paris Fashion Week, partnering once again with renowned hairstylist Gary Gill. For the third consecutive season, Gill has worked closely with Authentic Beauty Concept to create effortlessly chic and modern hair looks that seamlessly align with Chloé’s signature aesthetic. This partnership embodies a shared vision of natural beauty, authenticity, and mindful craftsmanship, bringing to life a hair concept that enhances the spirit of the A/W25 collection.

CHLOÉ A/W25: A CELEBRATION OF MODERN FEMININITY

The Chloé Autumn/Winter 2025 collection is a tribute to evolution and continuity, blending past inspirations with a forward-thinking approach. It reflects the complexity and depth of the Chloé woman—her fluid identity, her emotional richness, and her ability to balance contrasts. The designs intertwine elements of tradition and modernity, fusing opulence with a sense of effortless realism. With flowing silhouettes, rich textures, and an earthy yet refined color palette, the collection encapsulates the essence of soft strength—natural femininity infused with independence and freedom. This season, Chloé continues to redefine its voice, speaking to women beyond fashion, embracing their layered narratives, and celebrating individuality.

THE ART OF GENTLENESS: A PERFECT UNION BETWEEN AUTHENTIC BEAUTY CONCEPT AND CHLOÉ

Gary Gill describes the synergy between Authentic Beauty Concept and Chloé as “the gentleness of the drawing, the gentleness of the operation.” Just as Chloé’s designs are sketched with a delicate yet intentional hand, the hairstyling process mirrors this approach—crafted with softness, precision, and an effortless touch. The hair looks are designed to complement the fluidity and strength of the collection, embodying a refined simplicity that feels both modern and timeless. This collaboration is a celebration of authenticity, where beauty is created with care and intuition, much like the designs that walk the runway.

“The idea is a confident girl who gets up, leaves the house, and doesn’t mind if she sleeps on her hair—it’s all about a real, nice, gentle, and easy feel”, Gary Gill says.

GARY GILL ON THE HAIR LOOK FOR CHLOÉ A/W25

“For this season’s Chloé show, we wanted to create a look that felt organic, yet refined—an effortless elegance that enhances each model’s natural beauty. The inspiration came from the essence of modern femininity; it’s about embracing texture and movement while maintaining a sense of softness. We used Authentic Beauty Concept products to achieve a weightless, lived-in finish that feels fresh and sophisticated.”

Get the look:

• “Prep: Start by using the Amplify Spray Conditioner, which I absolutely love. This product gives just a little bit of movement and that natural bend. Spray it all the way through the hair.
• Dry: Use a dryer to work the product in, enhancing movement.
• Volume: Apply Amplify Mousse at the base to give a little bit of volume at the scalp.
• Texture: Use Airy Texture Spray to add dimension and create an effortless, undone effect.
• Silhouette: Apply Nymph Salt Spray all over the surface to achieve a very soft silhouette.
• Effortless Finish: The idea is a confident girl who gets up, leaves the house, and doesn’t mind if she sleeps on her hair—it’s all about a real, nice, gentle, and easy feel.
• Lift: Use Airy Texture Spray on the edges, going through the hair to give a little bit more lift and refine the silhouette.
• Static Trick: For a finishing touch, use an old-school trick—rub a balloon lightly over the hair to create a bit of static. This effect, combined with Airy Texture Spray, enhances the silhouette and gives the hair a beautifully cohesive finish.”

Daniele Dragotta, Authentic Beauty Concept Advocate, adds: “For the Chloé show, we created a look that is super effortless and simple — embodying the ‘less is more’ philosophy. We prepped the hair with the Amplify Spray Conditioner and used the Sea Salt Spray to enhance the natural structure.”

Said Rubaii, Authentic Beauty Concept Advocate, continues: “We wanted to achieve a very natural, fluffy, and slightly rough texture. We worked with plenty of Airy Texture Spray to maintain an organic, lived-in feel while keeping the hair light and free-flowing.”

With this continued partnership, Authentic Beauty Concept and Gary Gill reaffirm their commitment to celebrating individuality, authenticity, and effortless beauty on one of fashion’s most prestigious stages.