Award-winning hair brand adds Clay Additive to professional product line

New Clay:Additive For Open Air Techniques from award-winning professional haircare brand FFØR
has been designed to give a thicker, creamy ‘stay in place’ bleach, without compromising the lightening power. 

This clay-based additive works in conjunction with FFØR’s High:Lift Lightening Powder to adapt the consistency and thicken it, meaning that no foils are needed for freehand techniques. 

Shu-Lan Cheung, Technical Educator at FFØR Haircare, said: “This product is a gamechanger for professionals looking to create on trend styles such as balayage or babylights with expert control and precision. 

“Freehand techniques are becoming more and more popular because you can create a really natural look with well- blended colour and no harsh lines.” 

Normal People actress Daisy Edgar- Jones recently debuted a layered bob with golden babylights by celebrity hairstylist George Norwood. 

Shu-Lan said: “Daisy’s new look really shows how adding precise babylights can freshen up a classic brunette style and highlight facial features to create a stunning result. This really is the perfect autumnal hair inspiration and we’re bound to see clients asking for it this season.” 

All FFØR products are high performing and luxurious, whilst remaining kind
to the planet. They are 100% vegan, cruelty-free, gluten free and formulated without the use of parabens. 

Clay:Additive 200g, RRP: £12.50. For more information, visit