BABTAC comments as government teams up with TikTokers to warn of ‘beauty tourism’ dangers
Following a rising number of Brits seeking overseas cosmetic treatments, from dental work and hair transplants to gastric brands, the government has today announced plans to raise awareness of ‘medical tourism’ dangers by partnering with TikTok influencers.
Often incentivised by lower costs, shorter wait times and a ‘holiday-esque’ environment in the shape of a package deal, medical tourism has grown in popularity but can bring real dangers, warns The British Assocation of Beauty Therapy and Cosmetology (BABTAC).
With botched surgeries costing the NHS an estimated £1.7 million in corrective procedures, coupled with the extreme risk, BABTAC are urging the public to prioritise safety.
Lesley Blair MBE, CEO and Chair of BABTAC & CIBTAC, comments “With treatments becoming more accessible due to lower costs, decisions that should involve careful research are now becoming more impulsive and tempting for the average person.”
Treatment tourism is a serious cause for concern
The growing trend of seeking low-cost surgery overseas is a cause for concern, as it significantly increases the risk of complications and substandard outcomes. Drawn in by cheaper prices, more and more UK consumers opting for surgery abroad, but this comes with heightened dangers.
“From hospitals that offer deals like a package holiday to gaining access to surgeries – such as weight loss surgery – where the candidate wouldn’t meet the required prerequisites in the UK, these are just some of the things that incentivise people to book surgery abroad.
But what many people overlook is the aftercare and risk of complication post-procedure. Once landing back in the UK, and potentially faced any troubles with recovery, many people are left without a dedicated aftercare team and instead find themselves in highly stressful scenarios, needing urgent care or in worst case scenarios, needing to alter botched procedures. Not only causing huge emotional distress for the person, but an added strain on the NHS.”
The British Association of Beauty Therapy & Cosmetology (BABTAC), one of the UK’s leading membership organisations for beauty professionals, is raising alarms about the growing number of consumers choosing these “bargain” treatments, particularly amid the ongoing cost of living crisis. The organisation has long campaigned for better regulation to protect consumers and ensure their safety.
The influence of social media and the pull of low prices
“Social media can make unrealistic beauty standards seem within reach, especially when surgical treatments abroad are glamorised, so we are fully supportive of the government’s decision to educate and remind people of the real and serious risk, both online and offline.”
As social media continues to promote unrealistic beauty standards, it’s no surprise that treatment tourism is gaining momentum. Many individuals are tempted by the allure of discounted treatments, but even less invasive procedures—often perceived as “safer”- can pose serious risks if not performed by skilled, qualified professionals.
BABTAC’s key message? Don’t compromise on safety for the sake of savings.
“To reduce risks before booking any beauty treatment (whether non-invasive, invasive or surgical), always conduct thorough research. Never be swayed solely by low prices. Ask about the practitioner’s training, ensure they have proper insurance, and inquire about both pre-treatment preparation and aftercare services as a minimum.”
