BACKSTAGE WITH THE RUSH ARTISTIC TEAM AT THE KINGSTON UNIVERSITY GRADUATE SHOW, SPONSORED BY L’ORÉAL PROFESSIONEL
The Rush Artistic Team were delighted to be the official hair partner for the Kingston University Graduate Show, sponsored by L’Oréal Professionel.
Editorial Director of Rush Hair, Tina Farey and Rush Artistic Team Member and Creative Colour Expert, Seung Ki-Baek were invited backstage to create looks to accompany the student’s final projects. Inspired by the 90’s grunge clubbing scene, the Rush Artistic Team used L’Oréal Professionel products to create ‘lived-in’ looks that emulated the essence of the era.
Tina Farey, Editorial Director at Rush Hair said:
“What an incredible experience working with the Kingston University Fashion Students to bring their vision to life. We layered L’Oréal Professionel products to create tousled, ‘un-done’ looks that replicated the effect of being out all night! L’Oréal Professionel Tecni Art Volume Extra Full Mousse was applied to the lengths before drying to inject volume and movement into the hair. Then we spritzed L’Oréal Professionel Techni Art Flex Pli spray all over to create body, followed by L’Oréal Professionel Tecni Art Flex Curl Bounce to mimic wavy, ‘un-done’ locks. To finish the look off, we used L’Oréal Professionel Tecni Art Flex Web Paste on the ends to create that piecey, choppy movement of having not brushed your hair in days! Congratulations to all of the graduates on an incredible show. We’re proud to have been part of such a special event.”
Known for their creative work, incredible passion and continuous commitment to the hairdressing industry, RUSH Hair has been at the forefront of hairdressing since 1994. The Artistic Team are members of the British Hairdressing Awards Hall of Fame having won the title three times. The team have continuously pushed the boundaries of the craft, providing their team with both creative and management opportunities with the team training thousands of hairdressers over the last 30 years. At the beginning of the year, the multi-award-winning salon group, RUSH Hair, were delighted to announce the re-kindling of their relationship with the renowned hair house, L’Oréal Professionel.
