BLOG: CEO and founder of HD Brows, Nilam Holmes-Patel on how becoming a Make Up by HD Brows stockist can boost your salon business

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In an ever-evolving marketplace, it pays to keep one step ahead in both your service and product offerings, so your clients visit you instead of your competitor.

Salons looking to boost business, enhance their beauty offering, or venture into the world of cosmetic retailing, can now help take their business to the next level by becoming affiliated with HD Brows, which I launched in 2008. The brand not only offers a personalised brow-shaping technique, but now also boasts a luxury 79-piece cosmetics range, Make Up by HD Brows, which includes products for brows, lips, eyes and face.

I created the capsule collection of premium products in association with celebrity make-up artist and HD Brows Creative Director, Francesca Neill, to meet the changing needs of salon owners and beauty therapists across the UK.

By becoming a Make Up by HD Brows stockist, salons can become affiliated with the premium products and service that clients of the brand have come to expect, which in turn, can boost both business reputation and profits. Salons will also reap the benefits of the marketing and publicity that comes alongside this celebrity-loved brand, but also get an opportunity to offer clients the luxury product range, used and loved by dozens of top celebrity names and make-up artists across the UK.

Salons owners can choose from varying stockist packages to suit their size and requirements. The Make Up by HD Brows ‘Brow Package’ is available to all HD Brows Stylists to retail to their clients and contains our best brow products and a selection of high-performance, professional quality brushes, displayed in a beautiful branded counter top display.

The ‘Full Retail Package’ is ideal for introducing the entire Make Up by HD Brows collection to your salon. Featuring a floor standing display stand in the HD Brows signature boudoir-esque design, the package includes two of each make-up product and a free product-training day to enable your team to learn Make Up by HD Brows application skills and enhance their retail abilities.

The ‘Deluxe Retail Package’ allows salons with a heavy retail focus to gain the best value for money and return on investment, containing at least three of each make-up product, two spaces on the HD Brows Product and Retailing Workshop, and the floor standing display, which allows clients to fully appreciate the collection.

For our mobile HD Brows Stylists, smaller salons, or make-up artists, we’ve also recently launched the Virtual Stockist initiative, enabling professionals to offer clients the complete Make Up by HD Brows range without carrying the full range of stock, through a unique online tool.

For salons stocking the Make Up by HD Brows range looking to offer makeover services too, then our four-day Professional Artistry Course, taught by celebrity make-up artists, is the perfect solution. Attendees receive a full Make Up by HD Brows kit as part of the course, and leave both as an accredited make-up artist and Make Up by HD Brows Stockist, meaning they can showcase the professional techniques required to create flawless skin, perfectly blended eyes and beautiful contours on their clients.

– Nilam Holmes-Patel, CEO and Founder, HD Brows
Twitter: @hdbrows

Salons, spas, make-up artists and beauty therapists who would like to become Make Up by HD Brows stockists can contact 0844 801 6812 for more information.