BLOG: Electric Hairdressing’s Mark Woolley recounts his team’s recent trip to Cosmoprof


Earlier this month I headed over to Cosmoprof in Bologna for the weekend with William Ackerley, Charlie Manns, Steve Robinson and Phil Gallagher from the Electric Art Team. It’s one of the largest worldwide exhibitions for the professional beauty sector so we hopped aboard the Electric camper van and even stopped off at Chamonix on the way.

We were showcasing British hairdressing and Electric education alongside our award-winning professional hair care range at the show. We went straight to business on the Friday morning, meeting international distributors and connecting with the industry’s finest. On the Sunday we focused on creativity and showcasing the latest cutting techniques and hair trends to a captive audience. I presented Electric as a brand as well as showcasing the Electric Education Academy. Using the Electric Haircare range we also demonstrated elements of our recent collections such as the ‘Diamond Cut’, the ‘padded straight’ look and ‘broken weight line.’ It was great to present our ideas and we had people asking many questions and interacting with the whole team.

Afterwards we embraced the local culture and enjoyed exploring local bars for some well-earned beers.

Thank you to everyone who came to see us, it was great to meet you all and we look forward to seeing you next year!