BLOG: How to capitalise on the lucrative bridal market, by salon owner Syran John
Syran John has enjoyed a long career in hairdressing and owns her own successful business in a small rural village in South Wales. Known as a wedding specialist in her territory, here she shares her take on how to make the most from your wedding business potential.
Let me introduce myself; my name is Syran John and I’ve been working in the hairdressing industry for over two decades. I’m extremely passionate about my career and my business and thrive on creating the very best wedding hair for my clients. My salon business is in a small rural village within South Wales.
Welcome to this blog series that focuses on maximising the revenue you can create from co-ordinating the wedding packages you offer.
I often get asked what parts of hairdressing I like best, and my instant reply is creating beautiful wedding hair; the bride is individual and so should her hair be. Don’t get me wrong, like most of you, I love all hairdressing but hair-up and Avant Garde are my guilty pleasures.
Disappointing hair on what could be an already stressful wedding day will be catastrophic, so be sure you are offering the very best you can. There are many long hair and hair-up education courses now. For me, the flair was always there, but we all need our skills brushed up from time to time and this part of the business shouldn’t escape.
A key area in what you’re offering, the more you can offer the better it is for your business. We offer free consultations including beauty and photography (although these are with affiliates). Sit down and listen to your client and get a feel of how she sees herself and then present your thoughts. Pitch for the entire bridal party to create more revenue, and possibly even an add-on such as offering a trial prior to the wedding with a pamper evening. All appointment space creates salon revenue. The only thing I don’t charge for is travel; we’re local, but you might not be.
I’ve found the best way to advertise wedding hair for my salon has been through local wedding fayres, spotlighting it on our website and through social media outreach. Newly added has been Pinterest, which is a great way of showcasing wedding styles, although I opt to post my own work rather than a selection of others.