BLOG: How to grow your business with local collaborations by Mova Hair’s Giuseppe Vacarro & Lorenzo Mortellaro
Friends and former colleagues Lorenzo Mortellaro and Giuseppe Vaccaro founded Mova Hairdressing with two Surrey salons – in Staines-Upon-Thames and Virginia Water. Dedicated to providing the highest standards of training and education training for staff, both salons have been awarded a Gold Star by the Fellowship for British Hairdressing and are committed to promoting the very best of British hairdressing.
Do you feel like your business has hit a wall? Are you looking to take your business to the next level? Your answer could be staring you in the face every time you walk to work.
We’re talking about collaboration. In the past, businesses have safe guarded themselves away from their competitors, but the ever-growing digital world has subtly converted us all into new-age collaborators, and you might not even know it yet. How often have you taken a photo of a product and tagged the company or had a client take a selfie then share it to your social media pages? Sound familiar? This is the foundation of how collaborating with local business can help leverage your own success.
For example, at Mova we have collaborated with local business and offered them corporate services. In return, we receive positive engagement from their social media channels and on their newsletters all the while reaching an audience that we may not necessarily tap into. At what cost? Zero. The art of collaboration is so powerful through e-marketing these days that it’s more beneficial to align yourselves with a local business than it is to put an advert out in the local newspaper.
A great way to start drumming up more business from the local community is by simply engaging with them. You could offer select businesses a corporate offer to your services or invite them to collaborate with you on a charity night. If you’re a hair salon, an example of this is inviting a local restaurant to provide aperitifs. The restaurant could potentially pull in new customers, and your event has delicious food that caters to your guests. It doesn’t stop there: this can then be shared even further online, tagging each other in posts that reach an even larger audience.
Your opportunities are endless if you carefully examine business in your local areas and how they could be of use to you. Keep thinking ‘how can I tap into their clientele?’, ‘how does the other business benefit?’ and ‘what do we want to achieve?’.
Collaboration can not only drum up new business and be enjoyable, it can open up many doors for you that you may have never dreamt of.
– Giuseppe and Lorenzo
Twitter: @MovaHair
Instagram: @MovaHair and @MovaHairMan
Facebook: @MovaHairdressing
