BLOG: Kim Allan explains why Botanical Brands has signed up to The Real Beauty Manifesto

Kim Allan is the founder of Botanical Brands and has spent over 15 years working within the natural products and beauty industry.

At Botanical Brands we are committed to natural beauty and spreading the word about the many benefits of authentic natural beauty. We only represent natural, organic and eco-friendly brands that have the highest ethical values and most natural formulations, which are free from synthetic preservatives and other chemical nasties. Our products use only sustainable, organic and wild crafted ingredients, are not tested on animals and offer safe, high quality skin and body care solutions that you can trust.

One of the biggest problems is the lack of consumer understanding about natural and organic and what this really means.  The market is awash with brands that claim to be natural or organic, which really aren’t and are using these claims to ‘greenwash’ their products. This makes it hard for consumers to determine which brands are genuinely natural and which aren’t and they get cynical about ‘green’ claims. For brands that are 100 per cent natural, honest, ethical and accredited, the key is getting this message across and that’s where The Real Beauty Manifesto can help. It brings together all natural and organic beauty brands, whichever certification body is used, whether BDIH, Soil Association, Eco-Cert and COSMOS, under one umbrella movement that consumers can trust.

This has to be good for the industry as a whole, whatever the individual aims of the companies and organisations supporting this initiative. The important fact is that all involved are committed to authentic natural beauty and educating the public as to its benefits.

For further information regarding Botanical Brands and the Living Nature, Pulpe De Vie, Lippy Girl and Botanicals Natural Organic Skincare ranges, contact Kim Allan on 0845 250 8455, info@botanicalbrands.com and Botanicalbrands.com.