Checkaprofessional.com
Why not let your clients do your marketing for you! Word-of-mouth recommendation has always been one of the most powerful drivers for generating new business, but it has been mostly random and not widely accessible. The online world is now changing all of
Mizani partners with Africa Fashion Week London 2012
Afro Caribbean and mixed-race hair care specialist Mizani is an official partner of Africa Fashion Week London 2012. Taking place at Spitalfields Market on 3-4 August, the event will see a team of top Mizani hairdressers bring beauty to the catwalk
New booking / marketing system for UK salons
A businessman was surprised that his local barbershop was still using a paper diary to schedule appointments and manage the business, and has now setup an online system for salon owners. Salon owners now have an online system that they can use
Rising to the challenge
James Davis, owner of the Clay Salon and Spa in Oxshott, reveals how he’s built a successful salon from scratch in today’s tough economic climate Having taken the bold move of opening a salon in the midst of a recession, James Davis,
The Beauty of apprenticeships
With various accolades for his own salon’s acclaimed trainee scheme, Stuart Holmes reveals why he believes apprentices are the lifeblood of the hair and beauty industry Like many in this profession, I started my career as an apprentice. So when I set
Growing pains
1and1 Internet’s Richard Stevenson reveals the importance of a professional online presence The majority of UK businesses now recognise that a web presence is essential for effective sales, marketing and customer communication. And while salon professionals will always be most concerned
A colourful journey
As the nail industry bucks the recession trend with innovative products, Nail Harmony’s Danny Haile reflects on the success of his pioneering Gelish line The journey of Nail Harmony’s Gelish product began with a discussion in Japan. As a world leader,
Going pro
With a vision to rival its highly successful European counterparts, the organiser of Professional Beauty London has pulled out all the stops for spring 2012 With its previous owner at the helm once more, last year’s Professional Beauty London was one
On the list
Hosting an event is not only good for retaining loyal clients. Play it wisely and you could draw in an army of new ones too. By Gemma Ward Whether you choose to do it in-salon or hire out a swanky venue,