Christmas Retailing: Essential 5
Five festive gift tips from Adele Clarke – Owner of Spectrum Hair Company and OSMO IKON Brand Ambassador.
Well, it’s that time of year planning ahead when the major hair manufacturer brands are introducing their Christmas packs and we can boost to our salon retail income. We’ve already put our order in for the 2021 OSMO four gift sets ready to recommend to our loyal clientele! Here’s my top tips on why it’s essential to be retailing gift sets and products this season:
Encourage clients to shop local
What better to encourage your customers to shop local and easily from the salon chair! It’s the ideal opportunity to destress the madness of shopping your clients will be going through and of course they respect your knowledge. Plus, festive sets usually come with a savvy price tag so it’s a win:win.
Set incentives for your staff
So, alongside making it easier for your customers to buy gifts, remember this is the ideal time for your team to boost their wages with extra commission or incentives set by us salon owners. Not only are you gaining you team loyalty with the security that the extra income provides for them, but we all know our customers are open to buying gifts during the festive season.
Recommend to your clients
Remember this is a time of year that our customers have saved a little more funds to buy for others. So, when an interesting gift set or products are recommended to them, you’ll have their attention. Plus, be sure to explain that the gift packs make the individual products within them cost much less per item – so you’ll fine they will be much more on board with the bargains to be had!
Encourage gift set purchases
As experts, we also know that once your customer has had the experience of using finer quality ingredients and professional products on their hair, the likelihood of them wanting to go back to that chemist or supermarket brand will be slim. So, encouraging them to buy the gift sets is, in a way future proofing their buying habits for future hair professional product buys.
Over-order on Christmas stock
On a side note, should you have over ordered your festive sets, don’t worry! With the ability to split these packs up after the festive season has passed, there really is nothing to lose and everything to gain from the savings per item that’s been made. Now’s a great time to invest for your retail shelves for now and the year ahead