Clipso London teams up with L’Oreal Professional Italy for Tribe London event


Darren Fowler, owner of Clipso London, recently teamed up with L’Oreal Professional Italy to teach guest artists how to create the coveted ‘London style’.

The seminar took over 40 L’Oreal Professional delegates through a series of techniques focused on ‘tribal London’ looks.

Stylist Lee Lapthorne, make-up artist Nora Nona, and photographer Armin Weisheit were also on hand to help bring the looks to life, with each tribe look depicting iconic London areas. The South East London tribe featured middle partings, thin plaits and low maintenance styles, while the West End tribe was all about sophisticated chic and put together texture. Shoreditch’s tribe included plaited top knows with a texture gelled front line, while Camden got signature texture grunge celebrating shades of black and Dalston focused on pastel colour and fringes.

“This was a really exciting opportunity for us as a brand and for the guests who attended,” said Fowler. “I pulled together a great team of creative experts to ensure that the Italian guests experienced a truly creative weekend.

“There were lots of demonstrations and hands on activities to get the stylists really behind the seminar. The feedback was extremely positive and we’re looking forward to progressing this forward for future international guests.”