Electric art team heads to Belgium to present Back Stage collection

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London’s Electric art team recently travelled to Ghent, Belgium, to present an insight to its forthcoming collection, Back Stage.

Award winning hair stylist and Electric creative director, Mark Woolley, and his team previewed looks from the new collection on ten models to an audience of over 200, including Belgium distributors.

The weekend also saw the team host a seminar in a photographic studio where Woolley introduced Electric and the techniques used in salons by all the stylists. Key trends, including cutting broken weight line bobs and the fundamentals of cutting the perfect crop, were showcased to students who were then invited to practice their newly learned skills.

The Electric group encompasses six bespoke salons in key UK cities, a professional award winning product range, the Electric Studio and the Electric Education Academy, hosting monthly team seminars and regular educational workshops.