Fresh romantic by Davines x Ulla Johnson SS15, NYFW

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Lead stylist, Joseph DiMaggio, and the Davines team recently styled the relaxed, textured hair look for the SS15 Ulla Johnson presentation at NYFW.

With the collection inspired by designer Ulla’s travels in Morocco bringing forth an aesthetic of ease and effortless cool, DiMaggio created a natural and bohemian look, citing “the young Peruvian girls who live in the fields and mountains and have carefree views of themselves that is ultimately romantic and fresh.

Stylists applied Davines This is A Volumizing Mouse to a paddle brush and pulled the front section forward, ensuring the majority of the product was on the roots and feathered out towards the ends. Inside This Is A Texturizing Dust helped build in texture to the roots.

A messy deep side part created a heavy section to pull across the forehead and twist away from the face, with side and back sections twisted towards the face on the opposite side.

Essential Volu Mist and This Is A Seat Salt Spray were applied generously to the mid shaft ends before rough drying with a hairdryer. Lastly, a messy sideburn was pulled in front of the ear, with the rest of the hair folded over to complete the dishevelled appeal.

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