Fresha’s newly optimised online booking system puts beauty and wellness businesses in control of optimising their own schedules, leading to a 44% increase in occupancy for users.

Fresha, the #1 booking platform and marketplace for beauty and wellness, has optimised their online booking system to intelligently prevent gaps between appointments, and ensure back-to-back bookings. It’s a simple yet powerful way for beauty and wellness businesses to maximise efficiency and create more availability every day. The feature addresses a widespread issue in the industry: unbookable calendar gaps cost businesses hours of availability each week. With this new feature, Fresha users are already seeing a 44% increase in occupancy.

Powered by an algorithm built from scratch by Fresha’s engineers, the smart scheduling feature helps businesses earn more every day without costing them anything, while continuing to provide clients with the best online booking experience in the industry. It builds on Fresha’s position as the most innovative, value-rich booking platform for beauty and wellness.

Seamlessly integrating with the rest of Fresha’s appointment management tools, the new feature:

  • Takes zero effort to use. Users can switch it on with a single click.
  • Gives users full control, with the ability to automatically reduce calendar gaps based on their schedule, or eliminate them completely.
  • Optimises bookings from all sources, including bookings through a business’s website, Google Search and Maps, social media, or the Fresha marketplace.

Early feedback from Fresha’s users has been overwhelmingly positive. “This is a dream feature of mine,” said Chris Ward, founder of London-based barbershop Huckle The Barber. “Gaps between bookings cost us hours each week, and no client wants to get a phone call asking to move their appointment. Fresha lets us avoid those awkward gaps and serve even more clients every day – it’s a game-changer.”

Jeremy Miller, Head of Product at Fresha, highlighted the significance of this feature for the industry. “Calendar gaps have been a painful, costly issue for beauty and wellness businesses for years. With smart scheduling, those days are over; the feature sets a whole new standard for online booking.”

“With more availability every day, businesses with Fresha are set to grow faster than ever,” added Nick Miller, Fresha co-founder and Chief of Product. “Every feature we create is aligned with our goal of offering unmatched value and empowering beauty and wellness businesses worldwide. No other platform offers features as powerful or easy-to-use as ours – all for no subscription.”

About Fresha
Fresha is the world’s #1 booking platform and marketplace for beauty and wellness, powered by all-in-one free business software with integrated payments. Each month, tens of millions of appointments are discovered, booked and paid for, with salons, spas and barbershops on Fresha. 100,000 partner venues in over 120 countries use the Fresha platform to manage their operations with best-in-class intuitive, full-spectrum, subscription-free business software. Fresha transforms beauty and wellness business operations by enabling the acceptance of online appointment bookings, processing of card payments and managing customer records, along with automations for marketing, staffing, product inventory and accounting, all in one place. Launched in 2015 originally under the name Shedul, the company rebranded to Fresha in 2020. For more information, visit, download Fresha on the App Store and Google Play or follow Fresha on Facebook and Instagram.