Fudge celebrates the Art of Mixology to launch Colour Conditioning Cocktail Bar

Fudge Professional recently held an Art of Mixology night as the official launch for its new Fudge Colour Conditioning Cocktail Bar, due to launch in January 2015.

The new colour bar has been designed to boost both colour and shine, giving the colourist endless colour creations to meet every client’s need.

Held at East London’s stylish Hoxton Hotel, the party welcomed the 2014 Australian Fellowship Academy of Merit and Excellence (F.A.M.E) Team who joined members of the press to enjoy ‘colour shots’ that corresponded with the new Fudge Colour Cocktails.

The Fudge team, including head of Fudge, Stephanie Bruce, creative director, John Vial, and global head of technical training, Tracy Hayes, provided an update on the company’s news, covering the latest launches and welcoming new Fudge team member, Sue Lever, who joins as professional education specialist and events co-ordinator.

Following the reveal of the new colour concept, guests had the chance to make some of Fudge’s new Colour Cocktails for themselves, with expert mixologists on hand to offer professional tips.

“This was an evening to inspire and delight our guests – the fun element of the cocktail making was the perfect link to the 2015 launch of our new Fudge Colour Condiitioning Cocktail Bar,” said Bruce. “We are especially pleased to welcome the Australian F.A.M.E. Team to join us and receive a sneak preview of what’s happening in the world of Fudge.”

Tel: 020 7845 6333; Fudge.com/professionals