Fudge partners with key talent at London Collections: Men

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As London Collections: Men kicks off this Sunday, Fudge is gearing up for its fourth season as the official hair partner, with show stopping hair planned for a collection of shows over the weekend.

The collaboration with the British Fashion Council has seen the brand forge relationships with designers James Long, Katie Eary, Craig Green and Christopher Shannon. This season, Fudge also adds Agi & Sam to the mix.

John Vial, creative director at Fudge, commented: “We are all so excited to be back for a fourth season at London Collections: Men. I have a feeling SS15 will bring the best hair stories yet for Fudge. It is a pleasure to continue working with these established designers and we’re thrilled to start a new relationship collaborating with Agi & Sam this season.”

The SS15 menswear showcase takes place from Sunday 15th June to Tuesday 17th June.